Question 1

What is the Five Pillars Diagnostic?

Accepted Answer

The Five Pillars Diagnostic is a structured 30-minute assessment of the five areas that decide whether a business grows: business strategy, product, go-to-market, commercial model and business development — with an AI readiness overlay applied across all five. You get an honest read on which pillar is actually constraining growth and what to do about it first. It takes 30 minutes, carries no obligation, and a written summary follows within 24 hours.

Question 2

What does a fractional AI strategy advisor do?

Accepted Answer

A fractional AI strategy advisor gives you senior AI leadership without a full-time executive hire. In practice that means deciding where AI creates durable advantage rather than a demo, designing the operating model and data foundations to support it, putting proportionate governance in place, and building an honest cost and ROI case. The engagement is typically a few days a month over three to nine months, working directly with the leadership team and the board.

Question 3

Who do you work with?

Accepted Answer

Founders, scale-ups and enterprise leaders — usually at an inflection point rather than at steady state. That means founders past product-market fit whose growth has flattened, scale-ups whose plan depends on the next raise, and enterprise teams carrying a new growth, product or AI mandate. Work spans EMEA, APAC, Africa and the Americas across telecoms, technology, media, financial services, retail and FMCG, logistics, real estate and the public sector.

Question 4

How do engagements work?

Accepted Answer

There are four formats. The Diagnostic is a 30-minute assessment with a written summary. A Project runs four to sixteen weeks against a defined outcome such as a pricing redesign or an AI strategy. A Retainer is ongoing advisory from three months, typically a standing cadence with the leadership team. A Fractional engagement places senior leadership inside the business for three to nine months. Most clients start with the Diagnostic and choose the format from there.

Question 5

How is your AI work different?

Accepted Answer

It starts from the business model, not the tooling. The first question is where AI creates advantage a competitor cannot buy — proprietary data, distribution, workflow depth — and where it merely commoditises what you already do. Governance, data foundations and cost are designed at the same time, because AI programmes fail on those three far more often than on model quality. The output is an operating design with an honest ROI case, not a portfolio of pilots.

Let's discuss your next move

Book a call, or send a message

Book your Five Pillars Diagnostic

Send a message

Four ways to work together

Diagnostic

Project

Retainer

Fractional

Questions leaders ask before the first call