The Five Pillars Diagnostic
What is the Five Pillars Diagnostic?
The Five Pillars Diagnostic is a structured 30-minute assessment of the five areas that decide whether a business grows: business strategy, product, go-to-market, commercial model and business development — with an AI readiness overlay applied across all five.
You leave with an honest read on which pillar is actually holding growth back and what to do about it first. It carries no obligation, and a written summary follows within 24 hours.
The Five Pillars Diagnostic
Find the pillar that is actually holding you back
Thirty minutes, five pillars, one honest read. Most leadership teams are working hard on the wrong constraint — this finds the real one before you spend another quarter on it.
Business Strategy
Is the direction clear, evidenced and shared — or does it change with the last conversation?
Product
Is there real differentiation, and does the roadmap reflect where value is actually created?
Go-to-Market
Can you reach and convert the right buyer repeatably, without depending on individual heroics?
Commercial Model
Do pricing, packaging and unit economics improve as you scale — or quietly get worse?
Business Development
Are partnerships and expansion producing signed revenue, or announcements and logo slides?
AI readiness overlay. Every pillar is also scored for what AI does to it — where it creates advantage, where it removes one, and what has to change first.
The provocation
“If funding disappeared tomorrow, would your business still grow?”
Capital is not the answer. Strategy is.
A business that only grows when money arrives is not a growth business — it is a funding business. The Diagnostic tests which one you are running.
- 30 min
- Focused working session
- No obligation
- No pitch, no retainer required
- <24h
- Written summary back to you
How it runs
Four steps, start to summary
01
Before the call
You send two or three lines on where the business is and what is not moving. Nothing to prepare, no deck, no data room.
02
The 30 minutes
Each of the five pillars is worked through in turn, with the AI readiness overlay applied across all of them. Direct questions, direct answers.
03
Within 24 hours
A written summary: the constraining pillar, the evidence behind that call, and the two or three moves that would change it first.
04
Then it is your call
The summary is yours to act on with or without us. If it makes sense to go further, we agree the format that fits.
After the Diagnostic
Four ways to work together
Diagnostic
30 minutes
The Five Pillars assessment with an AI readiness overlay. Written summary within 24 hours. No obligation.
Project
4–16 weeks
A defined outcome with a defined end date — pricing redesign, product strategy, AI operating design, fundraising readiness.
Retainer
3+ months
Ongoing advisory at a standing cadence with the leadership team, plus board and investor support as needed.
Fractional
3–9 months
Senior leadership inside the business a few days a month — strategy, product, commercial or AI — with accountability for outcomes.
Contact
Book your Five Pillars Diagnostic
Book a call
Book your Five Pillars Diagnostic
Thirty focused minutes on your business. You leave with a clear read on which of the five pillars is holding growth back, and what to do about it first — whether or not we work together.
- 30 min
- Focused working session
- No obligation
- No pitch, no retainer required
- <24h
- Written summary back to you
Email to schedule
Send two or three times that suit you and a calendar invite comes back the same day.
Reply within 24 hours
Every enquiry gets a personal response — no automated funnel, no sales sequence.
No obligation
The Diagnostic stands on its own. There is no pitch attached to it.